Developing high-impact web softwares & digital AI products.
Hi, I'm Farhan Sabir, a Senior Software Engineer based in Växjö, Sweden. I previously worked at Google where I was part of the Google Meet team. I help agencies and dev teams ship features faster, build and optimize e-commerce sites and production-ready AI products.

Crafting Tools to Empower Humans
It all started in school trying to move a blob 250 pixels across the screen — that was the first kick. Printing “Hello World” was pretty insane for a kid. I have not looked back since.
Over the last 10 years I've transitioned from launching e-commerce setups for international brands to architecting workflows for thousands of logistics operators at Elcare Nordic, and automating release pipelines at Google Meet.
While at Google, I owned the deployment of 115+ video effects, scaling interactive features to 300+ million monthly active users. By automating release scripts, I cut engineering release times by 90%, ensuring error-free delivery and maximizing developer experience.
Core Expertise
- System Automation: Saving dev hours through custom compilation scripts & CI/CD.
- Full Stack E-Commerce: Custom WordPress plugins, themes, and checkout pipelines.
- Team Agility: Boilerplate onboarding templates that get developers coding on day one.
- Vibe Code Clean-up: Taming prompt-generated codebases back into standard / production ready shape.
Compare Working with Me vs. Agencies & Full-Time
Evaluate the financial, scheduling, and risk tradeoffs of hiring me versus traditional full-service agency markups or hiring a full-time senior engineer.
Tech Stack I Work With
Tools and technologies I've shipped production code with.
Frontend
Backend & CMS
Cloud & Tools
AI & Modern Automation
Projects I've Worked On
A few highlights from my professional career.
Interactive Engineering & DevOpsGoogle Meet Video Effects & Automation
Authored and launched 115+ immersive backgrounds and video filters used by millions globally. Built automated release pipelines that reduced manual launch overhead by 90%.
E-CommerceHasta Home
Hasta Home is a Swedish brand that sells high quality home products. For their complex range of products we built a custom configurator that allowed users to design their own custom made curtains.
Web Design & DevelopmentMercuri International
Mercuri International is a global leader in sales training and development. They needed a website that could showcase their courses and services to potential clients across the globe.
Web Design & DevelopmentClarion Gaming
Clarion Gaming website for their events across different countries. They broadcasted shows and blogs live across different platforms.
What People Say
Kind words from colleagues and clients I've had the pleasure of working with.
“Farhan is an awesome person and developer. We worked together on many interesting projects where he successfully managed client and project needs. He writes good and quality code.”
Kristijan Marić
Solutions Architect, Speck
“What stands out most is his amazing energy — always jumping in to help, engaging in solution discussions, constantly growing his expertise and encouraging the same from those around him. An absolute gem.”
Taryn Gloyne
Product Owner, 20fifty
“Farhan is great to work with. He is a great communicator and always very willing to help. Afterwards, he'd give me a full report on what was done alongside any recommendations. Anyone would be lucky to have Farhan on their team.”
David Lockie
Web3 Lead, Automattic
Life Right Now
Some candid moments from the journey.

Halloween at Google 🎃

Table Tennis at Google 🏓

GlobalLogic team, Gothenburg 🤝

Googlympics Finals 🏅
Need to optimize your store,
automate a pipeline, or refactor a codebase?
Let's build an efficient solution that saves your team time and drives sales. I'm available for consulting, contract roles, and freelancing.